OOH総合検索サイト - 屋外広告・交通広告 -
Out Of Home Media Comprehensive Search Site


About OOH

OOHとは「Out Of Home」の頭文字を取った略語で、文字通り「家の外」で見られる広告。


消費者は様々な場所に展開されるOOH広告に次々に接触することで、社名・商品名・ブランドイメージを反復的に認識します。また、消費者は販売店に近い場所や、 最も購買行動が起こりやすいと言われる外出・帰宅時間などに情報を受け取ることで購買意欲が刺激されやすいため、OOHは販売促進につながりやすいメディアである。


OOH is the abbreviation of Out of Home and means advertisement that can be seen out of home.
Outdoor advertising is essentially any type of advertising that reaches the consumer while he or she is outside the home. This is in contrast with broadcast, print and internet advertising.

Out of home advertising, therefore, is focused on marketing to consumers when they are "on the go" in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue). Outdoor advertising formats fall into four main categories: billboards, street furniture, transit, and alternative.